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Photo-Led Gaffer-Taped Setlist Instrument Insurance Display Ad Set

Three photo-led display ads for musician instrument insurance, with a taped setlist ticked off in red, amber on black, and an amber button.

3 pages

A set of three display ads for instrument insurance aimed at gigging musicians, wedding bands and music teachers: a medium rectangle, a leaderboard and a half page. Each one lays a paper setlist, taped down at the corners, over a dim, amber-lit close-up photo of a sunburst acoustic guitar resting in an open black hard-shell case. The list of road mishaps is ticked off in red marker, and the last line sits beside an amber call-to-action button. The set has a bold condensed white headline, an amber price callout, a small logo and the website. The mood is scrappy and late-night, and it could be reworked for any other gear or touring-business offer.

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