Minimal Swiss City Bus Network Launch Marketing Plan Presentation
A minimal Swiss, transit-sign style marketing plan presentation for a city bus agency, with a route badge on every slide, a budget chart and a photo.
8 pages
An eight-slide marketing plan for a city bus agency launching a redesigned network, built for a board or city partners briefing. It has a dark title slide, an agenda, a ridership goal with a simple bar comparison, a customer quote, a photo of a rider boarding a bus beside three audience groups, a bold red campaign slide, a budget chart, a team slide and a closing ask. A round route-number badge in the corner of every slide works like the sign at a bus stop. The look is minimal Swiss transit signage in warm off-white, black, vermilion and sky blue, set in one clean grotesque sans-serif, and it could be reworked for any public service or transit plan.
